Artistic Blinds & Awnings was founded in 1979 as a father and son partnership, between John and Chris Reason. John initially came from a shopfitting background, and started work for Deans Blinds of Putney in London in 1954 as a sales representative. After progressing to Sales Director of Deans (Putney), he moved to Managing Director of Deans (Wessex) of Wellington in 1967, followed by Deans (Greens) of Bristol in 1975 and then Deans (W. Wales) of Swansea in 1977. After leaving school in Wellington Somerset, Chris having grown up with the Blinds and Awnings industry, started an apprenticeship with Deans Blinds of Putney in 1976 and then worked as an installer for all of the Deans offices, based mainly in Wellington but covering most of the south of England including Wales, London and the Channel Islands. During 1979, therefore, John was based in Swansea and Chris was based in Wellington, and they decided to amalgamate their skills and form a new company central to both, and hence Bristol was chosen to locate a shop in Fishponds.
Big enough to cope, small enough to care
Sales, manufacturing and installations of awnings and shutters progressed extremely well with the winning of significant national contracts and the growth of the new company’s reputation, and in 1982, The Artistic Blind Company expanded into the manufacture of roller blinds and vertical blinds for the contract interiors and domestic markets. High profile marketing made this so successful that the increase in staff, stock, machinery and turnover meant the company had outgrown the shop in Fishponds, and in 1988 they secured additional factory premises in Kingswood, Bristol. The shop in Fishponds was retained as a showroom, whilst additional factory space in Kingswood allowed a further expansion and the company purchased more machinery and moved into the production of Venetian blinds, specialising in nationwide installations for office interiors and double-glazed partitioning companies, and then pleated blinds, specialising in the installation of conservatory blinds to all market sectors. There was also a sufficient capacity at that time for the manufacture of other related products such as insect screens, soft shades and curtains. Steady growth, and expansion, continued throughout the 1990s within the Kingswood complex, until reaching the end of the leases upon all rented premises, at the end of 2001
At the beginning of 2002, The Artistic Blind Company now had another new premises in Fishponds. Further changes would inevitably follow within the organisation. By now Chris’ father John had gone significantly past his retirement age, and was looking for an exit strategy, whereas Chris’ daughter Michelle, having finished education in Bristol and begun her career within the legal and financial industry, felt the desire to meet the challenges of joining in with the management of this now well established family firm.
John and Chris Reason are now retired, however Michelle holds the reins as Managing Director, along with a tremendous team of staff.
Products we're proud of
Domestic and commercial awnings
Domestic and commercial awnings